a design hotel in the finnish archipelago
textile retreat with miriam parkman
upcoming events
textile retreat with miriam parkman
upcoming events
A dream collaboration between mother and daughter, Jannika and Sage Reed, Hotel Svala offers a unique stay amidst the rural beauty of the Åland Islands in the Finnish archipelago, nestled between Helsinki and Stockholm. Originally built as a country hospital in 1931, this remarkable building was remodeled and reimagined in 1971 as a stylish hotel. Today, Hotel Svala is thoughtfully curated with a focus on design, sustainability, creative exchange, food, gathering and rest—all while preserving its original charm and local significance. Chosen for its distinctive architecture and rich history, the journey to this quiet island is an experience in itself, making Hotel Svala a truly special place to visit.
swal·low \ˈswä-(ˌ)lō\ any of a family (Hirundinidae) of small graceful swift-flying, insect-eating passerine birds with long, pointed wings and a forked tail, including the barn swallow and purple martin: most species migrate, often between widely separated summer and winter homes.
In Scandinavian folklore, the swallow is a symbol of good fortune, protection, and safe return.
Each summer, swallows make their way back to Scandinavia, often returning to the very same nests they left the year before. This faithful migration has long been seen as a sign of renewal and the changing of the seasons. Like the swallow, we hope our guests return again and again, finding comfort, warmth, and a sense of home each time.
Traditionally, a swallow nesting near a home was believed to guard it from misfortune, including fire and lightning. Their presence was thought to bring peace and prosperity.
Swallows also carry deep meaning in maritime culture. To ensure a safe journey, sailors would tattoo a single swallow before setting sail and earn a second only upon their safe return to port. Legend holds that if a sailor drowned, swallows would carry his soul to heaven—making them enduring symbols of protection, safe passage, and eternal peace.
Locals have even long looked to swallows for signs of the weather: flying high predicts sunshine, while flying low warns of rain.
For us, the swallow embodies a spirit of welcome, guidance, and the joy of returning. It’s a tribute to tradition, a nod to the rhythm of travel, and a promise that you’ll always have a place to land.
Onni bean can't wait to see you.
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